Direction créative

A rich history of sporting excellence amplified through the lens of French culture. Starting with a commission to design the Paris Flagship store – inspired by memories of the famed sports bar of decades past La Maison du Coq’. A relationship that expanded into our creative lead across brand and story. Including a considered return and update of the famed triangle logo, elevating the tricolore detail, squeezing our store concept into a vintage Citroen HY van, rejoining Le Tour de France, and reawakening the joie de vie.