In the detail
Two decades of creative for adidas through brand, detail, product, spaces, and story telling.
The story of an icon told through a spectrum of media.
Brand creation, logo design, and naming of the seminal adidas x Yohji Yamamoto imprint.
Presenting the iconic early 90s ‘Equipment’ story to a new generation through a lo-fi gaming lounge and a curated history pop-up.
Award winning store design. Branding, concept, style guide, copy, retail campaigns, and considered detail throughout. Setting the standard for ‘destination’ retail.
From a series of accessories and collectables that explore an abstract knowledge of the brand.
Concept, strategy and creative of era defining campaigns for adidas x Foot Locker. Windows and instore at over 250 European locations, online and OOH, with further projects in the US and beyond. Driving soaring sales across multiple seasons to reassert adidas as a key partner.
A passion and knowledge for adidas running – experience in footwear design expanded into brand creative, strategy, and story telling.
Statement collaborations. Creating unique stories and worlds with considered construction and elevated detail. For Originals Flagship stores and premium partners, from NYC to Tokyo.
